Malinna: building a brand from nothing
Logo, visual identity and packaging system for a family-owned natural cosmetics brand, designed from the ground up, years before it became a real, operating company.
Starting from nothing
Malinna's founders make natural cosmetic oil products for a family-owned business, and needed a brand that didn't exist yet. Not a refresh, not a rebrand: a logo, a visual identity and a packaging system built from zero.
Design for calm, not decoration.
The products are the story. The identity needed to support that without competing for attention: quiet typography and one small pattern element, not a loud logo.
The same pattern element that appears on every product label, carried through to the shopping bag.
What I did
I designed the logotype and the core visual identity: typography, proportions and the basic rules that keep everything consistent as the product range grows.
From there, the packaging system: labels and boxes with a consistent hierarchy across scents and formats, plus a minimal pattern element that adds recognisability without adding clutter.
Every asset was prepared production-ready, for print and for digital use.
Skills this shows
The wordmark, packaging box and bottle. One system across formats. Click to enlarge.
Outcome
A clean, cohesive brand and packaging system that feels natural and premium, and scales across products and formats.
This identity shipped years before Malinna became the real, operating company it is today.
Have something worth building?
I'm interested in senior product, product design and hybrid leadership roles.