Case study

Shopbox

2016–2019. UX and UI redesign, information architecture, usability work, and later product leadership.

Company

Shopbox ApS

Product

POS app + web back-office (my.shopbox)

Roles

UX/UI Designer → Lead Product Manager

Focus

Design framework, IA, usability, prioritisation, distributed team processes

Summary

Between 2016 and 2019, I helped Shopbox establish a unified design framework across the system, redesigned information architecture, and improved usability and interface quality. Later, I moved into a Lead Product Manager role focused on long-term strategy, feature opportunities, and improved team communication and delivery practices.

What Shopbox is

Shopbox is an all-in-one POS solution for small and medium sized businesses: card payments, inventory and product management, multi-store operations, real-time sales reporting, and customer insights.

shopbox.com

My role

Between 2016–2019 I helped move Shopbox from a fragmented legacy experience to a unified system.

I worked across UX and UI redesign, information architecture, and product delivery in a distributed team.

1. UX and UI redesign

Led end-to-end redesign of the POS app and the web back-office, establishing consistent patterns and components.

2. Information architecture and feature design

Designed IA and product logic for new features, documenting flows, edge cases, and clear specifications.

3. Research, quality, and delivery

Conducted client research and usability evaluation, then supported prioritisation and delivery with the team.

Workstreams

1. App redesign

We adopted Material Design as a unifying framework for the Shopbox app and the my.shopbox back-office. The app went through a full information architecture and UI redesign. After the initial release, feature work was driven by: industry standards, client research and internal testing, and tailored client requests.

Example modules shipped: onboarding flow, restaurant table flow, transaction improvements, and feature prototypes for take-away and customer club.

Impact

Reduced inconsistency and made future features easier to ship by establishing reusable patterns and a clearer IA foundation.

App redesign presentation (PDF)

Open gallery

2. Back-office redesign (my.shopbox)

I aligned UX/UI patterns with the POS app and worked with CTO, development, and sales to clarify system logic and edge cases before build.

After establishing a design framework, I designed a unified design system for the my.shopbox back-office. The goal was an efficient tool for store owners and finance staff to manage products, sales and transaction data, and basic HR workflows. I worked closely with development, CTO, and sales to redefine system logic and ensure stability.

Impact

Simplified day to day workflows for owners and finance users by making navigation, data entry, and management screens consistent and predictable.

Open gallery

3. Evaluating usability and interface

Ongoing customer satisfaction work through qualitative and quantitative interviews and surveys with clients, plus continuous internal evaluation of UX and UI quality.

Impact

Built a repeatable feedback loop with store owners and staff, turning survey signals into prioritised UX fixes and validating improvements after release.

Customer satisfaction evaluation (JPG)

4. Product leadership

After the redesign of the legacy system, I continued with new feature design and shifted focus to product delivery: aligning a geographically distributed team, prioritising tasks, writing specifications, and working with clients on tailored features. I later used findings from my Master’s thesis research on distributed software development to improve team processes.

Impact

Improved delivery clarity across a distributed team by tightening prioritisation, specs, and stakeholder alignment.

Master’s thesis (PDF)

Let’s work together

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